Arrangement of keywords in a web site
It is known that for high positioning of a site in search systems it is necessary to place target inquiries on pages. Analyzing sites (at the desire of their owners), I noticed errors in the optimization, united on one sign: wrong drawing up of texts and arrangement of keywords. Here I would like to mention places where more often it is possible to place keywords.
Except standard title, keywords, description and alt keywords and phrases it is possible (and it is necessary) to place in:
First of all in the site address
If you yet have not placed a site and have not thought up URL for it, so you should think of what keywords you could use in URL? That fact is interesting if you prepare a site for example for French-speaking users the English variant of French-speaking inquiries matters. Often typing French inquiry in search systems in reply to the first-second place sites at which address there is an English equivalent of inquiry stand out.
Second of all in a name of pages and site subdirectories
It will not prevent to name subdirectories of a site and internal pages keywords (inquiries). If there are great enough of prospective inquiries so reduce them in the name till 7-10 symbols. Consider the importance of English equivalents in other language -speaking inquiries.
In internal navigating references
The navigation panel is one of the strongest ways to affect high position on keywords. It is necessary to enter keywords in internal references to sections and site pages. It is good, if the navigation panel is provided on each page of a site.
All the same don’t forget about title and description
Despite that almost all searchers have refused reading Meta keywords, it is not necessary to forget about title and description. Title especially influences positioning by inquiries from two and more words practically in all leading search systems.
At all possibilities to fill with keywords “from” and “to”, it is necessary to remember a site that on the average the keyword percent in the text should not exceed 3-5 %. On separate pages of a site high “concentration” of a keyword – to 15-20 % is more admissible. The main thing is to keep sense of the text and not to transform page in banal doorway.
It would be desirable to notice that the others of 95-97 % of the page text also matter for positioning. Search systems distinguish synonyms and a thematic mere verbiage and phrases. Therefore “pets” design and advertising “is better to combine with a phrase “cats and dog” than with some other phrase as it is more familiar to this very subject.
Currently the web technologies have become very popular. The web network is not only a place to entertain but also a space to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Internet itself. There are lots of guides on how to make a website and related topics.
In any way, it wouldn’t be wise not to take advantage of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a business website” and similar topics.