SEO-copywriting is a special method of a writing of articles or content for sites, at which are followed two conditions:
1. It is easy and interesting to user to read the given text;
2. The text should contain keywords in moderate amount on which it is necessary to advance a site.
Value of SEO-copywriting for advancement of sites is very great. Still at those days, when search systems only have appeared and paid much bigger attention to the site, than external references to it, copywriting already was of great importance. In the top there were sites with competently written content and optimized under certain inquiries.
Now SEO-copywriting has not lost the value. For example, to promote a site in the top on the majority of low-frequency inquiries it is simply enough competently to optimize page under these inquiries. Competent SEO-copywriting will allow you to keep high positions by necessary inquiries even at repeated change of algorithms of search systems.
Certainly, SEO-copywriting also has lacks. For example, you will never advance a site in the top results by very competitive and popular inquiries, using only copywriting as means of advancement of a site. By page optimization it is impossible to use too many different key word-combinations, differently you will not get necessary effect on each of inquiries.
But, despite all lacks, value of SEO-copywriting for advancement of sites will constantly grow. First, because now all search systems try to make results relevant for the user, instead of for optimizers, and secondly because competently written and unique content on the Internet was always appreciated, even before occurrence of search systems.
Competition estimation in advancement.
At the initial stage of work with a site of the client you should define with budget. In view of inertness of search systems accuracy of definition of the sum as in case of an error there is a risk not to make the defined work in time. It is possible to explain these with following theses:
1) Reference occurrence in an index is not acknowledgement of its influence on ranging.
2) Term of the account of the reference can be about one month, depending on quality of a referring resource.
3) If the budget is insufficient, its increase affects only through certain time, and optimizer just cannot have it. Usually budget definition is under construction on the analysis of competitors: it is considered the quantity and quality of references to sites from first ten results of search system on demand. And if it is not too difficult to define quantity, there can be temporary difficulties with the quality analysis – to keep and analyze parameters of tens, and even hundreds sites – the labour-consuming problem and it demands the help of special scripts.
Wish you good and profitable work!
These days the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a platform to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, are advised to refer to the Web itself. It is full of guides on how to make a website and related topics.
In any way, it wouldn’t be wise not to avail themselves of this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a business website” and similar topics.